Direct Air rebrand to celebrate 25th anniversaryMember News
We developed the new branding by working closely with the creative team at Wider to brainstorm what we wanted to achieve from the rebranding, as the strategy had to align with our long-term plans.
Allan Dolby, Managing Director, commented on the process: I am extremely pleased with the new branding which I think provides a more modern image for the business. The old logo served us well but after 25 years it was time for a change and already we have had some excellent feedback from customers and suppliers alike.
Emma Dolby, Website and Marketing Manager, explains: A companys website is now often the first impression many customers will have of your services and professionalism. When I joined the company last year, I wanted to transfer our reputation for excellent customer service and technical expertise to our website.
Working with James and Jonny at Wider has truly brought my vision of the customer-focused website to life, as their ability to develop my bespoke requests never faltered including our compressor search.
And the superb photography of our teams at work really is the icing on the cake for our modern and usability focused website.
As we continue to grow, our new look brand identity and digital presence will develop with us.